Your online presence is a reflection of you. Let it shine!
Web design, content creation and marketing for clients all over the world.
Featured Project – EU.NA.M Institute
EU.NA.M Institute is a naturopathy school based in Rome, Italy. The original site was well designed but in need of an update and as a result had slipped down the rankings in Google. The site was redesigned from the ground up after market research and opinions from current students highlighted several areas in need of improvement. Mobile performance and optimisation, extensive content/image optimisation and the addition of a Google Places listing all led to a leaner, faster, more user-friendly site which is performing better in the search engines: for certain keywords the site has risen from the 3rd page of Google to now hovering between 1st and 2nd position. As a result, organic traffic has more than doubled and the school are getting many more requests from prospective students while at the same time being able to lower spending for paid adverts.
Web design Services
A well-designed website is the core of your online presence as well as a reflection of you and what you do. My aim when designing websites for people and their businesses is to capture what it is that they’re about and communicate this effectively to their target audience. I focus on optimising for your users, first and foremost, as well as considering Google best practices to help you rank higher. Speed and mobile performance are critical of course, but so is a user-oriented design that puts what you do in front of potential customers.
Having a great website is useless if no-one knows who you are. My aim is simple: to get you more useful traffic. We’re not interested in the crowds – we want potential clients and people who want to know more. I employ best practices and tried and tested techniques which focus on adding content and value to your site so that you rank higher in the search engines and other targeted channels, and get your message across to the people who matter.
At the heart of every successful website is successful content. This is what users want and this is still, after all these years, the major factor in how Google views and ranks your website. Before we create content, we must first have an objective. Following this, we research the field and find out where our energy will be best spent.
Building a website is a great first step, but just like a garden it must be tended.
I offer several management solutions to make this happen:
Security & Backups
Keeping your site constantly updated is essential to the security of your website. As well as enforcing strong passwords and adding in site protection systems, regular site updates and backups reduce the risk of being hacked, and can ensure that in the unlikely case of a problem, we can get your site back up and running quickly and with minimal disruptions.
Content is at the heart of any marketing campaign, but all too often it doesn’t get written. I offer regular content creation such as article writing and blog posts in order to keep your website fresh and relevant, and to maintain and grow your traffic.
It’s important to keep ahead of the pack. I offer periodic marketing assessment and traffic analysis with reports and suggested optimisations, as well as the direct changes to the site in line with the project objectives.
Social media management
Many companies lack a social media schedule. While for some it is overkill, for other businesses it’s become an essential part of brand management. I offer social media management plans at affordable prices.
As a designer I am well versed in WordPress and Drupal, as well as Photoshop, HTML and CSS. My current preferred development platform is WordPress running GeneratePress Premium. It is a simple, fast, efficient platform that enables lightweight, cross-platform web design that runs great on mobile devices.
Get in touch:
Tel me about your project or just say hi!
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How to hire me
To hire me for your project, just make contact using the form on this page. After taking the relevant details, I’ll provide you with a quote. If you like what you see, I’ll go ahead and create a few drafts. Upon accepting the drafts, we can then move along into development. Payment is made half before and half on completion, and any management services are paid beforehand.